For this year’s LMFF we created an interactive lookbook for the L’Oréal Paris Youtube Channel with a vibrant theme and colour palette for each of the 7 make-up looks from the Official Runway Collection.
With a focus on the inspiration, fashion and products behind the latest trends for the coming season.
We unlocked the looks from each night’s runways with live updates from 5 influential beauty and fashion bloggers and released a daily how-to video with product annotations that covered everything from the latest tips and tricks from official makeup director Rae Morris as well as highlights from each runway show.
As the festival started, we sent out daily wrap-up emails with bite size fashion tips and exclusive glimpses into what went on backstage to prompt users to go to the Youtube channel and learn how to “Get the look”.
W3 AWARDS 2012 — Silver – Microsite – Beauty and Cosmetics Category
MADC 2012 — Silver – The Adstream Award for Best Design for Digital
Art Direction, UX, UI