As the Creative Director Digital at Away, I manage a team of designers, art directors, animators, copywriters, content creators, and freelancers to bring Away’s creative, marketing, and business initiatives to life in digital-first, mobile-first experiences that amplify our mission to inspire people to get away more. With a deep knowledge and passion for design, strategy, interaction and technology, I provide feedback and guidance to my team — from conception through design and production — to deliver brand defining, consumer-centered creative across multiple platforms and mediums, from global ecomm to digital advertising, to organic content to brand design systems to in-store experiential activations.

I collaborate with cross-functional teams across the org with an open-minded and forward-thinking approach, albeit data-driven, seeking through research, creativity and process to make the projects I manage beautiful, profitable and relevant for global content consumption. I believe that making must be informed by history, context, analysis and planning. Design is allergic to the vacuum. Through this leadership philosophy and vision, I continuously develop knowledge and discovery practices on new design trends, aesthetics, customer experiences and creative technology innovation to inspire and validate my team’s approach and the business’ evolution into a digital-optimized global presence.

Associate Art Director: Blair Van Nort
Senior Art Director: Zack Repko
Senior Designer: Angela Choi
Digital Designers: Mckenna Hogue, Monica Han
Motion Designer: Marco Rosella
Copywriters: Ali Tucci, Augusta Statz
Production Partner: Soon in Tokyo

— In Here Out There

— For All Your Little Trips

— Travel Palette

— Fing luggage. Go travel.

— How Artists See The World