Director of Brand, Digital, + Creative Design

Guatemalan-born brand & digital creative director with over a decade of experience at studios, agencies and in-house teams in NYC, Madrid, Melbourne, and Milan. This indelible global influence beams across her creative practice and inclusively empathic approach to leadership. Drawing from her extensive travel and work experiences, Gaby makes Life itself her muse — materializing inspirations in impactful and visionary outputs.

A digital native, but with a wealth of experience directing great work regardless of creative discipline, medium or platform, from idea to execution: complex visual brand design systems; web, mobile, AR and other interactive experiences; global integrated and performance marketing campaigns; video, photography and animation production; organic and paid social content creation. She enjoys sharing knowledge and representing a point of view with conviction. Her innovative mindset fosters an environment that embraces expression, inclusivity, and collaboration thus inspiring cross-functional teams to expand expertise and fulfill their potentials.

Innately strategic, with a discerning eye for detail, and above all caring for the craft of great design. A thoughtful manager who remains passionate about making and providing hands-on direction to spawn powerful and profitable work by connecting research, culture, creativity and technology to brand and business objectives.

Currently leading digital creative at Meta Reality Labs, Gaby has integrated her passion for emerging tech frontiers and collaborative design processes into the daily culture and work of the multidisciplinary team, focusing on AR + VR products & wearables; bringing Reality Labs’s creative, marketing, and business objectives to life in consumer-centered experiences that amplify our mission to make people feel closer together.

Prior to Meta, Gaby helmed digital creative at DTC luggage and lifestyle brand Away. Previously she was at global digital agency Stink Studios and global creative consultancy frog, where her deep knowledge and passion for design, digital culture, user experience, fashion, and technology drove her to partner with and innovate for notable clients in arenas ranging from tech, art, beauty, and retail. Gaby’s output has been recognized by Cannes Lions, the Webby Awards, Clios, the One Show, D&AD, the Lovie Awards, and the FWA. As of now.

Select clients include: Alphabet (Google, Sidewalk Labs, Creative Lab, as well as Youtube), Instagram, Facebook, Spotify, Twitter, SXSW, Nike, Etsy, Phillips Auction, LVHM, Brickell City Centre, L'Oréal, Lancôme, Biotherm, Ad Council, Bloomberg Philanthropies, Equinox, Walmart, AXA, PlayStation, Peugeot, and Diageo, to name a few.

Gaby is a mentor at NEW INC by NEW MUSEUM, a cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology, she enjoys giving her time and expertise to the emergent generation of creators.