Executive Director of Brand, Digital, + Creative Design.

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Guatemalan-born creative director with over a decade of experience at studios, agencies and in-house teams in NYC, Madrid, Melbourne, and Milan. This indelible global influence beams across her creative practice and inclusively empathic approach to leadership. Drawing from her extensive travel and work experiences, Gaby makes life itself her muse — materializing inspiration in bold and exciting new ways.

A digital native, but with a wealth of experience directing great work regardless of creative discipline, medium or platform, from idea to execution: complex visual brand design systems; web, mobile, AR and other interactive experiences; global integrated and performance marketing campaigns; video, photography and animation production; email,  organic and paid social content creation, etc. 

Enjoys sharing knowledge and representing a point of view with conviction. Her innovative mindset fosters an environment that embraces expression, inclusivity, and collaboration thus inspiring cross-functional teams to expand expertise and fulfill their potential. 

Innately strategic, with a discerning eye for detail, and above all caring for the craft of great design. A thoughtful manager who remains passionate about making and providing hands-on direction to spawn powerful and profitable work by connecting research, culture, creativity and technology to brand and business objectives.

Currently leading digital creative at DTC luggage and lifestyle brand Away, Gaby has integrated her passion for worldly travel, collaborative design process and digital-first approach into the daily culture and work of her multi-disciplinary team; bringing Away’s creative, marketing, and business objectives to life in consumer-centered experiences that amplify our mission to inspire people to get away more.

Prior to Away, Gaby was at global digital agency Stink Studios and global creative consultancy frog, where her deep knowledge and passion for design, digital culture, user experience, fashion, and technology drove her to partner with and innovate for prestigious clients in arenas ranging from tech, art, beauty, and retail.

Gaby’s output has been recognized by Cannes Lions, the Webby Awards, Clios, the One Show, D&AD, the Lovie Awards, and the FWA. As of now.