Shine Caresse

The next generation lip colour, that combines the texture & shine of a gloss with the long wear of a stain. To introduce this beautiful new lipstick to the Australian market we wanted to engage our target audience in a fun & playful way to generate hype around the product, educate and stimulate purchase.

The campaign idea: What do your lips say about you? (Let your Inner Personality Shine)

The names of the 8 different shades inspired us to create powerful visual moodboards around the personality traits of each of these strong amazing women. We asked users to explore the different personalities, choose the one that they most relate to and select one that represents their friend for a chance to win a fabulous $2000 shopping spree.



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Reborn

L’Oréal Australia

Concept, Art Direction, Design