Kayser is one of Australia’s largest lingerie retailers with a collection of fun, fashionable and affordable women’s underwear.
The goal was to create an elegant and easy to shop website completed by a branding update.
I started by creating a soft coloured palette to refresh their brand and then defining and designing every single interface element as well as working on the whole UX like the shopping cart, checkout process and sign up.
Loud & Clear
Art Direction, UX, UI